ExO Attributes Course
Get started by learning the Attributes of the ExO Model
The ExO Attributes Course consists of fifteen parts. There is a video for each part, reflection questions and additional resources
Part 1 | An Awake Session with Salim Ismail
In the video below, Salim Ismail will share in 30min why it is important to understand the ExO Model. Click play and then the fullscreen button (4 arrows) to watch in full screen, you can also add captions or change the speed at which the video plays.
Reflection Questions
1. Discuss the difference of Digital Transformation vs Exponential Transformation
2.What Exponential Technologies could your organization take advantage of?
3. How does Abundance change the problem space your organization is in?
4. What is the Massive opportunity your Organization can take advantage of?
5. What cognitive Biases do you think you may have ?
Material and further reading
Part 2 | Massive Transformative Purpose
In the video below, you will learn about Massive Transformative Purpose, why it is important for your your organization. Click play and then the fullscreen button (4 arrows) to watch in full screen, you can also add captions or change the speed at which the video plays.

Reflection Questions
1. Why is an MTP important for an organization?
2. What elements of MTP resonate with you the most?
3. Name 3 organizations that benefit from having and following an MTP
4. How can you leverage the MTP Toolkit to drive an MTP in your organization?
Material and further reading
Part 3 | Staff on Demand
In the video below, you will learn about Staff on Demand, why it is important for your your organization. Click play and then the fullscreen button (4 arrows) to watch in full screen, you can also add captions or change the speed at which the video plays.

Reflection Questions
1. What areas of your business could benefit from expertise outside of your organization?
2. How can your organization leverage the SoD attribute and what benefits it would bring?
3. Compare the different ways to implement the SoD attribute and their benefits (from one-off task handling to outsourcing entire departments to having SoD as part of your core business model)?
Material and further reading
Part 4 | Community and Crowd
In the video below, you will learn about Community and Crowd, why it is important for your your organization. Click play and then the fullscreen button (4 arrows) to watch in full screen, you can also add captions or change the speed at which the video plays.

Reflection Questions
1. What benefits could you get from building a community?
2. What area of your business could leverage community and Crowd
3. How can the Community attribute help with your current business goals and impact your core business metrics?
Material and further reading
1. Community and Crowd Toolkit
2. Community and Crowd on Insights
3. People Powered by Jono Bacon
4. Case study – business built on community
Part 5 | Algorithms
In the video below, you will learn about Algorithms, why it is important for your your organization. Click play and then the fullscreen button (4 arrows) to watch in full screen, you can also add captions or change the speed at which the video plays.

Reflection Questions
1. Share what you understand by Algorithms and how it can drive business value in your organization
2. Which data is your organization collecting that can be helpful for your business? Which data are you not collecting but should?
3. What insights could help you better run your business but you currently can’t get them?
Material and further reading
3. Complete list of all cognitive biases
4. Article on algorithm biases
Part 6 | Leveraged Assets
In the video below, you will learn about Leveraged Assets, why it is important for your your organization. Click play and then the fullscreen button (4 arrows) to watch in full screen, you can also add captions or change the speed at which the video plays.

Reflection Questions
1. What kind of leveraged assets could be beneficial for your organization?
2. What Assets could your organization leverage to reduce costs and/or risk of your current business model?
3. What are the risks associated with leveraging others assets within your business model and how can these be mitigated?
Material and further reading
2. Leveraged Assets on Insights
3. What’s Mine is Yours: The Rise of Collaborative Consumption. Rachel Botsman and Roo Rogers
Part 7 | Engagement
In the video below, you will learn about Engagement, why it is important for your your organization. Click play and then the fullscreen button (4 arrows) to watch in full screen, you can also add captions or change the speed at which the video plays.

Reflection Questions
1. How are you currently ensuring that your community and stakeholders are engaged?
2. Where do you see opportunities for their further engagement using gamification, incentive competitions and under Engagement techniques?
3. How could more engaged community and/or stakeholders contribute to your business bottomline?
Material and further reading
Part 8 | Recapping the SCALE Attributes
In the video below, you will be recapping the SCALE Attributes. Click play and then the fullscreen button (4 arrows) to watch in full screen, you can also add captions or change the speed at which the video plays.

Reflection Questions
1. Map your organization’s current use of SCALE attributes on the provided ExO Canvas in one colour
2. Discuss the gaps/opportunities you have
3. Outline a future/ideal use of SCALE attributes to fill these gaps in another colour
Material and further reading
1. Case study 1
2. Case study 2
3 Case Study 3
Part 9 | Interfaces
In the video below, you will learn about Interfaces, why it is important for your your organization. Click play and then the fullscreen button (4 arrows) to watch in full screen, you can also add captions or change the speed at which the video plays.

Reflection Questions
1. Evaluate how you currently interface with your clients and stakeholders including any formal and informal feedback you have – what is working well and what can be improved?
2. Which parts of your business could benefit from deploying new interfaces to achieve further scalability? What could be the role of API’s (Application Programming Interfaces)?
3. What incoming information are you not able to manage? How could you improve efficiencies with a better interface?
Material and further reading
3. Some good resource on UX/UI and/or customer centric design (perhaps something from IDEO?)
Part 10 | Dashboards
In the video below, you will learn about Dashboards, why it is important for your your organization. Click play and then the fullscreen button (4 arrows) to watch in full screen, you can also add captions or change the speed at which the video plays.

Reflection Questions
1. Are you measuring what matters in your organization?
2. Consider a car dashboard which displayes key real time information as well as status-dependent alerts to help you better drive your car. What would be equivalent metrics for your organization? How would such dashboard look like?
3. How can your organization benefit from having real time metrics about your performance and progress towards your strategic goals?
Material and further reading
Part 11 | Experimentation
In the video below, you will learn about Experimentation, why it is important for your your organization. Click play and then the fullscreen button (4 arrows) to watch in full screen, you can also add captions or change the speed at which the video plays.

Reflection Questions
1. How does your organization currently experiment and what other experiments could you be running?
2. How is the experimentation culture currently supported in your organization and how can it be strengthened going forward?
3. How can running frequent and early experiments help with your organization’s bottomline?
Material and further reading
Part 12 | Autonomy
In the video below, you will learn about Autonomy why it is important for your your organization. Click play and then the fullscreen button (4 arrows) to watch in full screen, you can also add captions or change the speed at which the video plays.

Reflection Questions
1. Discuss the main benefits of leveraging Autonomy within your teams
2. What would you see as the risks of leveraging Autonomy? How can you overcome these?
3. How can you further strengthen autonomy within your current organizational structure?
Material and further reading
Part 13 | Social Technologies
In the video below, you will learn about Social Technologies, why it is important for your your organization. Click play and then the fullscreen button (4 arrows) to watch in full screen, you can also add captions or change the speed at which the video plays.

Reflection Questions
1. Can you list the different kind of Social Technologies available? What benefits do they have?
2. How are you currently leveraging Social Technologies in your organization?
3. How could you better take advantage of Social Technologies to drive collaboration and peer to peer value creation in your organization?
Material and further reading
Part 14 | Recapping the IDEAS Attribute
In the video below, you will be recapping the IDEAS Attributes. Click play and then the fullscreen button (4 arrows) to watch in full screen, you can also add captions or change the speed at which the video plays.

Reflection Questions
1. Map your organization’s current use of IDEAS attributes on the provided ExO Canvas in one colour
2. Discuss the gaps/opportunities you have
3. Outline a future/ideal use of IDEAS attributes to fill these gaps in another colour
Material and further reading
1. Case Study
2. Case Study
3. Case Study
Part 15 | Completing for ExO Canvas and Next Steps
In the video below, we will share about completing the ExO Canvas and how you can get certified in the ExO Foundations. Click play and then the fullscreen button (4 arrows) to watch in full screen, you can also add captions or change the speed at which the video plays.

Reflection Questions
1. Fill out the ExO Canvas for your organization in an ideal future 5 years from now
2. Do you want to complete the ExO Foundation Certification process?
Material and further reading
1. Newsletter
2. Case Study
3. Case Study
Congratulations you have completed the ExO Attributes Course!
You have completed the ExO Attributes Course. Below is our Certification process. If you complete the elements below you will be issued with the ExO Foundations Certification.
The Quiz
The Quiz is a 20 question multiple choice quiz that tests whether you have understood the concepts outlined in the videos. This quiz will guide you to the correct answer. You can always go back to watch the videos again if you are unclear of certain answers
The Assessment
The Assessment is a 6 question assessment that requires you to apply what you have learnt during the ExO Foundations Videos and Quiz. This assessment needs to be completed in one sitting and takes approximately 30min to complete.
The Feedback
In order for us to constantly be improving our materials please complete the feedback below.