OpenExO Online Marketing Course
Learn the fundamentals of digital marketing, the strategy to reach your target audience, key marketing channels and more to help grow your business or career.
Over 14 years worth of knowledge packaged into one online course.
Watch two free videos
Here’s what you’ll learn:
Introduction
- What is digital marketing and why should you care about it?
- What does a Minimally Viable digital marketing system look like
- The marketing funnel
- Websites vs page funnels and why you may want both
- Defining the buyer’s journey
- The three online media spheres
- Selling business services requires a certain approach (specifics of the B2B approach).
- Overview of the main marketing approaches (personal contacts and relationships, running own events, social media selling, attending networking events, online and offline communities (e.g. Quora), paid ads, website & SEO, podcasts, speaking engagements)
Introduction
- What is digital marketing and why should you care about it?
- What does a Minimally Viable digital marketing system look like
- The marketing funnel
- Websites vs page funnels and why you may want both
- Defining the buyer’s journey
- The three online media spheres
- Selling business services requires a certain approach (specifics of the B2B approach).
- Overview of the main marketing approaches (personal contacts and relationships, running own events, social media selling, attending networking events, online and offline communities (e.g. Quora), paid ads, website & SEO, podcasts, speaking engagements)
Strategy
- Design your digital marketing strategy
- Defining your value proposition
- Identifying your target audience
- Building your customer avatar
- Selecting your digital marketing channels
- Understanding online marketing policies and privacy laws
- Goal setting – RACI by OKR
- Understanding digital marketing key metrics
- Create your marketing plan canvas
Metrics/Analytics
- A data first approach
- Google analytics
- Data integration
- Using a CRM
Key Marketing Channels
- Search Engines
- Social Media (one short video per channel: LinkedIn, Facebook, Instagram, Twitter, YouTube, LinkedIn & Clubhouse)
- Video Marketing
- Website + SEO?
- Landing pages and conversions?
- Personal contacts and relationships
- Running own events
- Attending networking events
- Online and offline communities (e.g. Quora)
- Paid ads
- Podcasts (guest & your own)
- Speaking engagements
Campaign Tactics
- Creating brand awareness
- Creating follow up lead campaigns
- Retargeting
- Customer nurturing to point of sale
Future trends
- Chatbots
- Video automated messages
- Privacy changes
Take your business to the next level
